working portfolio of

Gerald Hovancik Jr.

Professional Experience


State University of New York at Binghamton

Senior Director of Creative Services
March 2014 - Present (title updated on Aug. 2019)
Director of Creative Services
March 2014 - Present

Current duties include developing the department's role as a centralized provider of campus-wide comprehensive multimedia needs including websites, publications, e-newsletters, mass e-mails, print advertising and online advertising. Develop institution's brand strategy, portfolio, logo identification, sub brands, and style guide based on community input and research. Enhance Binghamton University's reputation and advance ongoing and long-term goals and projects in academic and administrative departments.

Major accomplishments include leading a team of creatives in visually rebranding the University (June, 2015), leading a team of creatives in designing and coding the top-level pages of (May, 2019) and overseeing the production of 8 school- and unit-based magazines annually.

Senior Web Developer
April 2013 – March 2014

Responsible for administering the university's content management system (OmniUpdate's OU Campus), leading the university's efforts in responsive web design strategies, maintaining content on the university's homepage, leading email marketing efforts and serving as brand ambassador of

  • Design and code (HTML and CSS) two template sets for a total of 12 responsively designed pages including President Stenger's Road Map website (
  • Redesign the Undergraduate Admissions email communication stream, which consists of 30+ emails and counting.
  • Undergraduate Admissions email communication stream
  • Co-chair the university's Mobile Task Force and serve on the university's Branding Task Force and IT Task Force.
  • Supervise one Associate Web Developer.
Web Developer/Producer
July 2008 – April 2013

Major accomplishments include the redesign of the university's homepage and top-level pages (, redesign and migration of the university's athletics website (, and redesign of Inside Binghamton University ( redesign
  • Created goals for the redesign of including integrated social media, concept of "canned" information for reoccurring stories and promotional items.
  • Wrote all CSS to be responsive, targeting 3 different sizes (desktop, tablet, mobile).
  • Increased pageviews of by 30% and average time on site by 20% (source: Google Analytics).
  • Incorporated email marketing service, MailChimp, into Designed email templates and trained staff in populating and sending emails.
  • Created, with help from the Graduate School staff, a system used at graduate fairs that records information of potential student-leads into a responsive design form, which then deploys an email to the lead based on the information provided.
  • Increased readership beyond campus (Inside Binghamton went from print-only to web-only).
  • Incorporated email marketing, MailChimp, into Designed email templates and trained staff in populating and sending emails.
  • Supervised staff of graduate interns (1 to 3 per semester).

SUNY Broome Community College

Adjunct Instructor
Fall 2005 to Fall 2011
  • BIT 173 - Basics of Website Creation
    Potential web authors should start here! Develop the foundation for website creation including HTML, web graphics, and basic web editors. Understand the tools needed to incorporate animation, image maps, slide shows, and more into your web documents. Apply what you have learned to the creation of a website as a final project.
  • BIT 185 - Raster-Based Software Tools for Web/Print Publishers
    An introduction to Photoshop, the industry standard software program for creating and modifying raster/ bitmap graphics. Students will learn to create, scan and edit images and text for print, multimedia, and web design. An emphasis will be placed on image manipulation, photo restoration, digital illustration, the use of slices and rollovers, and even how to create simple animations. Students will also become introduced to tools for creating vector graphics and type.
  • BIT 190 - Animation for the Electronic Media
    This course will introduce the student to the core principles of animation and how to use these principles to create animations for electronic presentations and web pages. Topics such as basic drawing, single frame and flip book animation styles, story boarding and composition will all be covered. Using Macromedia Flash and Microsoft PowerPoint students will learn how to add animations to their presentations and websites by creating animations with sound, buttons, and action.

Worldwide Sport Supply

E-Commerce company specializing in Wrestling, Volleyball and Running gear

Art Director
2007 to 2008

Major accomplishments include:

  • Tripled email sales
  • Redesigned
  • Redesigned
  • Created a more consistent design from email campaigns to print advertisement to the web

NBT Bank

Graphic Designer
2005 to 2007

Major accomplishments include:

  • Designed all material for 150 Year Anniversary including a 48 page "History of" publication
  • Redesigned
  • Redesigned
  • Brought the design/resizing of marketing ads (newspaper, calendars, etc.) in-house
  • Specified out a color printer and paper cutter to bring some print production in-house

Security Mutual Life Insurance Company
of New York

Graphic Designer
2001 to 2005

Major accomplishments include:


State University of New York at Binghamton

Master of Business Administration (2018 - )
GPA to date: 3.75

Completed classes:

  • Statistical Analysis For Management
  • Operations Management
  • Organizational Behavior
  • Management Information Systems
  • Marketing For Managers
  • Managerial Economics
  • Business Communications
  • E-Business

State University of New York at New Paltz

Bachelor of Science in Visual Arts (1999)
Intensive Program in Graphic Design

SUNY Broome Community College

Associates in Liberal Arts (1997)
Art Emphasis